Stop guessing if your PPC campaigns are profitable. Find your exact Break-Even ACoS and calculate your Total ACoS (TACoS) to protect your margins.
If your campaigns run above this number, you lose money on every sale.
Target Range: 8% - 12%. You are in the sweet spot for sustainable growth.
If you run TikTok or FB ads to your Amazon listing, you need Amazon Attribution. Use gometrify to wrap your attribution tags in branded short links for higher CTR.
Create Tracking LinksHere's something most Amazon sellers figure out the hard way: relying solely on Amazon PPC to grow your product is a race to the bottom. CPCs go up, margins shrink, and suddenly your Break-Even ACoS is impossible to hit.
The smartest sellers are driving external traffic from TikTok, Instagram Reels, and Facebook Ads directly to their Amazon listings. Amazon rewards this external traffic with the Brand Referral Bonus (giving you ~10% of the sale price back) and a massive boost to your organic BSR (Best Sellers Rank).
But there is a catch. If you don't track it correctly, you are flying blind.
If you just copy-paste your Amazon product URL into a TikTok ad or Instagram bio, two very bad things happen:
Amazon Attribution is a free tool inside Seller Central (under Measurement & Reporting). It allows you to generate a specific tracking tag for external campaigns.
When someone clicks an Amazon Attribution link and buys your product within 14 days, Amazon credits that sale to the specific campaign you created. This is the only way to get the Brand Referral Bonus.
However, Amazon Attribution links are incredibly long, ugly, and look like spam. For example:https://www.amazon.com/dp/B08XYZ123?maas=maas_adg_123456789_macro_1_1&ref_=aa_maas&tag=maas
No one wants to click that ugly link on social media. To increase your Click-Through Rate (CTR) and solve the in-app browser issue, you need to wrap your Amazon Attribution link in a custom branded short link.
Using a tool like gometrify, you turn that monstrous URL into something clean like:yourbrand.com/tiktok-offer
When the user clicks the short link:
Remember the TACoS metric in the calculator above? Total ACoS is your total ad spend divided by your total revenue.
When you drive highly targeted external traffic via tracked links, your organic rank increases. When your organic rank increases, you get more organic sales without paying for Amazon PPC clicks. This is how you drive your TACoS down and your net margin up.
The secret to dominating Amazon isn't just winning Amazon PPC. It's winning traffic off-Amazon and tracking it flawlessly.
Stop losing sales to in-app browsers and ugly URLs. Create branded short links for your Amazon Attribution campaigns to boost CTR and capture every sale.
Start tracking external trafficCalculate exact net margins for your D2C or dropshipping brand, factoring in specific Shopify gateway fees.
Reverse-engineer your retail price based on a target profit margin, COGS, and exact Shopify transaction fees.
Calculate exactly how many extra units you must sell to break even on the profit margin you lose by offering a discount.
Compare exact transaction fees for Shopify Payments, Stripe, and PayPal to find the cheapest payment processor.