What is the average CPM rate for newsletter sponsorships in 2026?

Standard newsletter CPM (cost per 1,000 subscribers) benchmarks vary heavily by niche and placement type. General news newsletters typically charge $15 to $30 CPM on total subscribers. However, highly targeted B2B, SaaS, finance, or tech developer newsletters on Substack or Beehiiv command between $45 and $90+ CPM based on active opened emails (Cost Per Open or CPO).

How much should I charge for primary placement vs. secondary shoutouts?

A primary dedicated sponsor slot (top of email, 150-250 words, logo, and bold call-to-action button) warrants your full premium CPM rate. A secondary classified shoutout or bullet point (bottom of email, 40-60 words) is typically priced at 30% to 45% of your primary placement rate.

Why should newsletter creators use custom short links for sponsor CTAs?

Most email service providers (ESPs) wrap links in redirect trackers that often trigger spam filters and fail to report verified unique human clicks vs. Apple Mail privacy bot crawlers. Using gometrify server-side short links allows newsletter creators to filter out automated Apple Mail pre-fetch bots and prove 100% verified human click-through rates (CTR) to sponsors.

Newsletter Sponsorships

Newsletter Sponsorship Pricing Calculator

Calculate your newsletter's exact ad value based on list size, placement type, and industry CPM benchmarks. Prove you are cheaper than Facebook Ads.

Total Active Subscribers

Open Rate (%)

Base Click Rate (CTR %)

Newsletter Industry / Niche

B2B lists command up to 4x higher CPMs than B2C lifestyle lists.

Ad Placement Type

Recommended Flat Fee

$683

Estimated Opens10,500

Est. Ad Clicks4734.5% Ad CTR

Advertiser's CPC ROICheaper than Ads!

$1.44 per click

Pitch This to Sponsors:

"To get 473 clicks in this niche via Facebook/LinkedIn ads, you'd pay ~$2,129 ($4.50 CPC). My newsletter delivers the same highly-targeted traffic for $683."

Prove Your Click-Through Rates

Advertisers won't pay premium flat rates if you can't prove your clicks. Route your sponsor links through gometrify to generate verified, independent click reports.

Start Tracking Clicks

Newsletter Sponsorships

Newsletter Sponsorship Pricing Calculator

Calculate your newsletter's exact ad value based on list size, placement type, and industry CPM benchmarks. Prove you are cheaper than Facebook Ads.

Total Active Subscribers

Open Rate (%)

Base Click Rate (CTR %)

Newsletter Industry / Niche

B2B lists command up to 4x higher CPMs than B2C lifestyle lists.

Ad Placement Type

Recommended Flat Fee

$683

Estimated Opens10,500

Est. Ad Clicks4734.5% Ad CTR

Advertiser's CPC ROICheaper than Ads!

$1.44 per click

Pitch This to Sponsors:

"To get 473 clicks in this niche via Facebook/LinkedIn ads, you'd pay ~$2,129 ($4.50 CPC). My newsletter delivers the same highly-targeted traffic for $683."

Prove Your Click-Through Rates

Advertisers won't pay premium flat rates if you can't prove your clicks. Route your sponsor links through gometrify to generate verified, independent click reports.

Start Tracking Clicks

Newsletter Sponsorship Pricing Calculator

Prove Your Click-Through Rates

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Newsletter Sponsorship Pricing Calculator

Prove Your Click-Through Rates

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