Stop ignoring your leaky bucket. Calculate exactly how much cash flow and enterprise value your SaaS is bleeding over 12 months due to churn.
Your current Monthly Recurring Revenue.
New sales minus any expansion revenue.
The percentage of total MRR lost each month.
12-Month Cash Flow Lost
High churn means you are acquiring the wrong customers. Track exactly which traffic sources drive your most engaged, longest-retained users with gometrify.
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