Stop giving away ad usage rights for free. Calculate exactly what you should charge brands for User Generated Content, raw footage, and whitelisting.
Organic means posting to your/their feed. Paid Ads means they are putting ad spend behind the video.
The brand runs ads through YOUR profile. This gives them access to your exact audience data.
How to use this:Quote the Anchor price first. If the brand pushes back, you have room to negotiate down towards the Floor price without losing money on your base deliverables.
Invoice Breakdown
Put gometrify tracking links in your bio to prove to brands exactly how much traffic you generate. Creators with data charge 3x more.
Get Your LinksHere's something most new creators figure out the hard way: brands don't care how many hours you spent filming. They care about how much money they can make from your content using Facebook and TikTok ads.
If you are charging a flat $150 for a video, and the brand turns around and puts $10,000 in ad spend behind that video, generating $40,000 in sales... you just got robbed.
The secret to pricing User Generated Content (UGC) isn't about charging more for the video itself. It's about charging for Usage Rights and Add-ons.
When a brand reaches out for UGC, the first question you must ask is: "Where will this video be used?"
If they post it on their TikTok or Instagram feed (Organic), that's your base rate. The video will be seen by a few thousand people and then die in the algorithm in 48 hours.
But if they want to run it as a Paid Ad, they are actively inserting your face into the feeds of millions of people to directly drive sales. This requires a usage fee. Standard practice is 30% of your base rate for 3 months, 50% for 6 months, and up to 300% for perpetual (buyout) rights.
Brands love to casually ask, "Can you just send over the raw clips too?"
They frame it as a minor request. In reality, raw footage allows the brand's editing team to chop up your video, mix it with other creators, and create 5 to 10 completely new ads from your one delivery.
If they want the raw footage, you charge a 50% markup on your base rate. It's an industry standard. If they push back, politely explain that raw footage equates to multiple deliverables.
Whitelisting (or Spark Ads on TikTok) is when the brand runs ads through your account. It looks like the ad is coming from you, not the brand.
This is highly lucrative for brands because it circumvents ad blindness. People trust creators more than corporate accounts. Because they are leveraging your credibility and directly targeting your audience lookalikes, you must charge a premium. A flat fee per 30 days of whitelisting ($100-$300/mo) is standard.
Creators who can say "My last video drove 450 clicks and $2,000 in sales" charge triple what normal creators charge. Use gometrify to put tracked short links in your bio and prove your exact ROI to brands.
Start tracking your clicks todayCalculate your exact fair market value for YouTube brand deals and dedicated video integrations.
Estimate earning potential for TikTok sponsored videos, brand mentions, and Link-in-Bio campaigns.
Calculate sponsor rates for Reels, Stories (Link Stickers), and Carousel posts.
Calculate rates for Facebook Watch videos, Page posts, and group link shares.