Create a free 'wa.me' link so customers can chat with you instantly in one tap.
Include country code without '+' or zeros (e.g., 14155552671)
Automatically populates their chat box when they click.
This 'wa.me' link is long and ugly for an Instagram bio. Shorten it with gometrify to make it look clean and track exactly how many people click it.
Create free short linkIf you run a local business, an agency, or an e-commerce store, you probably already know that chatting directly with customers is the easiest way to close a sale. But let's be honest: asking a customer to "add my number to your contacts, open WhatsApp, search for my name, and send a message" is a ton of friction. You lose people at every step.
A WhatsApp link (or wa.me link) completely skips all that. When a customer clicks your link on Instagram, Facebook, or your website, it automatically opens the WhatsApp app on their phone, right into a chat with your business. No saving numbers required.
The absolute best trick to get more messages is doing the typing for them. If you leave the message blank, the customer stares at a blinking cursor trying to figure out what to say. By adding a pre-filled message, the text box is already populated for them. All they have to do is hit "Send".
As great as WhatsApp links are, they are incredibly ugly. A link that looks like https://wa.me/14155552671?text=Hi%20there looks messy in an Instagram bio and you can't tell if anyone is actually clicking it. Instead of pasting that raw link, you should copy it and drop it into a link shortener like gometrify. You'll get a clean link (like gometrify.com/chat) and a dashboard showing you exactly how many clicks you get every day.
Want to learn more? Read our full guide on how to track WhatsApp marketing campaigns.
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